Category: Strategy & Creative

Content Strategy (Brand Development & Sales Strategies)

Basis: G4E is designed to be an inclusive, engaging guitar lessons program that offers functional, long-term value to beginner and intermediate guitar players. This content strategy will outline key brand ideas to focus on, how said ideas can factor into content topics, keywords, and sales campaigns to boost sales of the G4E product line. Brand…
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April 12, 2019 0

Content Strategy (Contact Page & Supporting Content)

Basis: Uptown Mattress Direct is a luxury brand mattress liquidator, offering prices at 30, 50, and sometimes even 80% off. As a condition of their business model, they don’t post prices or brand names online. This content strategy is focused on driving conversions on the company’s unique contact page.. Contact Page Content Direction What makes…
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April 11, 2019 0

Business Cards

Prints available with multiple material/finish options.


April 6, 2019 0

Graphics

Note: All header images throughout the portfolio are made by me as well.


April 6, 2019 0

Video Script: Men’s Grooming/Fitness Industry Product Commercial (Comedic) | Narrator Copy & Scene Descriptions

Genre: Promotional, comedic, powerful Content Strategy Create a comical, engaging commercial for use in the men’s grooming and/or fitness industries. The goal is to create an ad that promotes a powerful image, sends a positive message about a man’s role in the world, and takes on key social questions like what counts as a positive…
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April 5, 2019 0

Case Study on Sheet Pile Wall | A Design That Protects, Invites, and Lasts

Summary: Our client had a wall they relied on and a uniquely demanding work environment – we delivered a solution that balanced protection, aesthetics, and sustainability. Lead-in: Our client works in the road building industry, and maintains a farm of asphalt tanks. The asphalt is delivered from a nearby harbor, and a sheet pile wall…
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April 4, 2019 0