Basis: Uptown Mattress Direct is a luxury brand mattress liquidator, offering prices at 30, 50, and sometimes even 80% off. As a condition of their business model, they don’t post prices or brand names online. This content strategy is focused on driving conversions on the company’s unique contact page.. Contact Page Content Direction What makes…
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Genre: Promotional, comedic, powerful Content Strategy Create a comical, engaging commercial for use in the men’s grooming and/or fitness industries. The goal is to create an ad that promotes a powerful image, sends a positive message about a man’s role in the world, and takes on key social questions like what counts as a positive…
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Summary: Our client had a wall they relied on and a uniquely demanding work environment – we delivered a solution that balanced protection, aesthetics, and sustainability. Lead-in: Our client works in the road building industry, and maintains a farm of asphalt tanks. The asphalt is delivered from a nearby harbor, and a sheet pile wall…
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Summary: The following data covers the top keywords Latin Parts should use across 7 of their most important web pages in order to improve SEO, boost long-term ranking potential, and find consistent engagement opportunities. We’ll also include some content suggestions and page direction ideas based on the keywords, to help maximize ranking potential and get…
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Overview At the University of Illinois Chicago (UIC), temperatures in rooms housing computer equipment were exceeding allowable levels. This was due to the shortcomings of their Independent Distribution Frame (IDF) room’s cooling system. The system needed to be updated to provide sufficient cooling power so that equipment could continue operating at a high level and…
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(Part 1) Quote: “These tanks were in tough shape, but Kelly added years to their life.” Copy: With five corroded water storage tanks barely usable, we provided expert repairs and relining to save the client the cost of installing new tanks. CASE STUDY PAGE: Headline: Preserving precious business resources Lead-in: After being approached by the…
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(~750w, 2nd Person) Hollywood’s formula for horror is often reminiscent of the genre’s villains. Sequels and remakes are like the killer that won’t stay dead. Always popping back up, never relenting in coming back from the ashes, and forever opening its eyes just when you think it’s gone for good. This horror remake obsession is…
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