Basis: Uptown Mattress Direct is a luxury brand mattress liquidator, offering prices at 30, 50, and sometimes even 80% off. As a condition of their business model, they don’t post prices or brand names online. This content strategy is focused on driving conversions on the company’s unique contact page.. Contact Page Content Direction What makes…
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Genre: Promotional, comedic, powerful Content Strategy Create a comical, engaging commercial for use in the men’s grooming and/or fitness industries. The goal is to create an ad that promotes a powerful image, sends a positive message about a man’s role in the world, and takes on key social questions like what counts as a positive…
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Summary: Our client had a wall they relied on and a uniquely demanding work environment – we delivered a solution that balanced protection, aesthetics, and sustainability. Lead-in: Our client works in the road building industry, and maintains a farm of asphalt tanks. The asphalt is delivered from a nearby harbor, and a sheet pile wall…
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(~750w, 2nd Person) Hollywood’s formula for horror is often reminiscent of the genre’s villains. Sequels and remakes are like the killer that won’t stay dead. Always popping back up, never relenting in coming back from the ashes, and forever opening its eyes just when you think it’s gone for good. This horror remake obsession is…
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Hi [first name], At 4:07 PM, our automated system alerted us of an outage for internet and phone services. We’d like to apologize to the valued customers of Blue World Telecom for this issue, and we can report that within five minutes of receiving the alert our repair team was dispatched. Two minutes after that,…
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(~300 words, 2nd Person) When someone does us wrong, professionally or financially, we turn to the court system for help. Imagine you do this and win. The company that did you harm has to pay up. Then they vanish, and comeback – only now they’re off the hook. This frustrating situation is something many truckers…
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(~300w, 3rd Person) In a nod that’s long overdue, Randy Rhoads is set to be honored by the Rock and Roll Hall of Fame. The Musical Excellence Award evolved from the “Sidemen” category of the hall, dedicated to recognizing underappreciated musicians who sometimes get unjustly forgotten in the rock legend conversation. While the guitar player’s…
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